At Soak we value innovation, education, creativity, caring, community and sustainability. Combined, these Soak values create the concept of Soakworthy™.

Soak exists to celebrate all that is Soakworthy™ in the world—
to encourage the creation of Soakworthy™ things,
to strive to be Soakworthy™ as a product, business, brand and as human beings.

Every person has a favourite item of clothing they long to wear more, but they are afraid of washing, or don’t know how to wash. Soak quickly, comfortably and sustainably moves customers from fear to elation—and into their favourite Soakworthy™ clothes.

Your sweater, bra, vintage dress, quilt, cycling shorts, workout gear, family heirloom, favourite shirt, handmade item is Soakworthy™.

You are Soakworthy™.

Made for You

You know it’s not about how much something costs.
It’s about how much something makes you feel,
Cherishing the old not chasing the new,
Traditions handed down and passed along
from them to you and you to yours.
You’re the one who prefers hand-made over man-made,
your conversations face to face, and home-cooking
from your favourite little place, home.
Your beauty routine is pretty basic and your life pretty
uncomplicated.
You pay more attention to washing labels than designer ones
And laundry is not a chore, it’s an art, in progress.
Soak is for those like you who care about their things.
The things you like to wear most.
The things you like to keep close.
The things you will always consider to be
What we call Soakworthy™.

Related posts:
Soak Values